Sunday, August 14, 2011

Coca-Cola Memorabilia Auction

  • (Elizabethtown)  The first auctions for a massive private collection of Coca-Cola memorabilia are set for September. The Schmidt family says 750 pieces will be auctioned on Sept. 17-18 at the Schmidt Museum of Coca-Cola Memorabilia in Elizabethtown. Larry Schmidt, who is president of the museum and son of the museum's founders, told The News-Enterprise that proceeds will be pooled into a foundation to support charities.  The Schmidt family announced in April their plans to close the museum and auction the entire collection, which consists of about 80,000 items collected since the 1970s. Jan Schmidt, who collected the items with her late husband, Bill, said the museum grew "inert," so the family decided to pass the items on to future collectors.