Kentucky State Police (KSP) is tapping into Cyberspace through social media sites like YouTube(c), Facebook(c), and Twitter(c) to entice new recruits to join the agency. KSP Commissioner Rodney Brewer announced today that the agency launched its first of several recruiting videos via YouTube.
KSP currently has several social media sites including Facebook, Twitter, Flickr and a Blog located on Blogger.com. Lt. David Jude is the Commander for the KSP Public Affairs Branch and has implemented these social sites in an effort to broaden the reach the agency has on the community.
"Social Media is not a fad," says Jude. "It will continue to evolve and it is important for agencies to recognize this in order to stay ahead of the curve."
"With millions of visitors a day, YouTube is a fantastic marketing tool for our Recruitment Branch. The addition of this page will enhance our current social media formats and drive traffic to our agency webpage."
The 'KSP TV' YouTube channel is located at
http://www.youtube.com/user/kentuckystatepolice where viewers can watch
the new recruiting video online.
Website-Monitoring.com posted recent YouTube statistics that show the
potential for success when marketing through YouTube. This site
currently exceeds two billion views a day and averages 24 hours of video
uploads every minute. The average person spends 15 minutes a day on
YouTube.
Jude says one of the unique things about social media sites is that it
allows the public to see a different side of the agency and explore some
of the unique projects KSP is involved in.
"This first video takes an important process such as recruiting new
troopers and blends in a little humor to make it more appealing."
Other projects KSP has promoted on their social media sites have been
Trooper Island Camp, Unsolved Case Playing Cards, Citizens Police
Academy classes, Missing Persons cases, and a National Conference the
agency hosted.
"We strongly recommend it to other law enforcement agencies," says Jude.
"There is not a faster medium to disperse pertinent information then
cyberspace."
Jude encourages the public to visit KSP social media sites and to share
their thoughts and opinions about what the agency posts.
"One of the reasons we have had success with social media, is that we
allow for an open forum. If someone disagrees with us or shares a
critique of the agency, that is their opinion - and we respect that."
KSP currently has 33,809 followers on Facebook, 1,947 followers on
Twitter, 2,900 views on Flickr and the Commissioners Blog has had 7,265
views.
If you are interested in checking out the KSP social media sites, you
can click on the following links.
KSP Facebook page:
http://www.facebook.com/pages/Kentucky-State-Police/103979825675
Twitter: http://twitter.com/#%21/kystatepolice <http://twitter.com/>
Flickr: http://www.flickr.com/photos/kentuckystatepolice/
KSP Blog "Did You Know That?" http://kentuckystatepolice.blogspot.com/
KSP Website: http://www.kentuckystatepolice.org/
For more information about Kentucky State Police social media sites
please contact the Public Affairs Branch at (502) 782-1780.
