Humana Lawsuit Settled

{Louisville, Kentucky}...A dispute over the name "Concentra" that was triggered by a backlash over ads that ran on Rush Limbaugh's radio program on March 5th has been settled. Louisville-based Humana is the parent company of Concentra Health Services, a nationwide chain of health care clinics. Maine-based Selfworx.com is affiliated with the Preval Group, which aired an ad for Concentra memory-enhancement pills on Limbaugh's show. Humana sued Preval for trademark infringement on Thursday in U.S. District Court in Louisville, saying it received angry phone calls, emails and web postings after the Concentra pill ad aired. The Preval Group agreed to stop marketing its pills as Concentra and either rebrand or destroy any stock bearing that name. Jackaline Rutter, a brand manager for Preval, said the company didn't buy an ad targeted at Limbaugh's show. Instead, Preval purchased Concentra pill advertising to air anytime between 7:00 A.M. and 7:00 P.M. that day and it just happened to air during Limbaugh's broadcast in the New York market. Rutter said Preval, a marketing company that sells the memory pills, has discontinued advertising on Limbaugh's show.