Churchill Acquires Bluff Media

• {Louisville, Kentucky}...Louisville-based Churchill Downs Inc., the owner of the racetrack that's home to the Kentucky Derby, said Friday it has acquired the assets of Atlanta-based Bluff Media, whose assets include the poker periodical Bluff Magazine and its online version. Other Bluff Media assets acquired by Churchill include an online database that tracks and ranks the performance of poker players, as well as blogs and forums aimed at poker enthusiasts. Churchill owns and operates the Churchill Downs racetrack in Louisville, as well as racetrack and casino operations in Florida and Louisiana, a racetrack in Illinois and a casino resort in Mississippi.